Vecna robotics

Vecna Robotics partnered with me to refine their brand identity and improve their marketing across both digital and print platforms. The project included a brand refresh, creation of unique brand assets, and a distinctive series of animal logos representing their various autonomous mobile robots (AMRs).

Key Tactics:

Brand Refresh: Revamped the overall brand identity, aligning it with Vecna Robotics’ innovative position in the robotics industry, ensuring consistency across all media.

Digital and Print Marketing: Developed integrated campaigns that spanned digital channels and print collateral, engaging a wider audience and driving product awareness.

Animal Logos: Created a unique set of animal-themed logos to differentiate the different AMRs, each logo symbolizing the unique strengths and capabilities of each robot model.

Brand Assets: Produced a comprehensive suite of visual assets, including custom icons and infographics, to enhance the company’s communication materials and presentations.