Optimize rx
I collaborated with Optimize Rx to enhance their digital presence and streamline their marketing efforts, resulting in a cohesive brand experience across multiple platforms. The project encompassed a comprehensive brand refresh, web design, email marketing, account-based marketing (ABM), and print design.
Key Tactics:
Web Design: Delivered a modern, user-centric website that improved navigation and user engagement, reflecting Optimize Rx’s innovation in healthcare technology.
Email Marketing: Developed targeted email campaigns that increased client engagement and improved open rates, driving conversions through personalized content.
Account-Based Marketing (ABM): Implemented ABM strategies that personalized outreach to key accounts, leading to stronger client relationships and increased sales opportunities.
Print Design: Designed impactful print materials for conferences and client-facing collateral, reinforcing the brand's professional identity.
Brand Refresh: Created a refreshed brand identity that unified the company’s messaging, visual elements, and voice, ensuring consistency across all marketing channels.