Energy storage solUTIONS

The Connecticut Green Bank partnered with me to design and execute a targeted media marketing campaign aimed at multiple socio-economic groups across the state of Connecticut, with a focus on out-of-home media solutions.

Energy storage is crucial for both homeowners and individuals reliant on essential medical equipment. For homeowners, it provides a reliable source of power during outages, enhances energy efficiency, and allows for the use of renewable energy sources, ultimately leading to cost savings. For those with medical needs, energy storage ensures uninterrupted power supply for critical devices, safeguarding health and well-being.

Recognizing these needs, we designed an easy-to-learn informational campaign that effectively communicates the benefits of energy storage. Our targeted outreach focused on bodegas, quick-service restaurants (QSRs), and medical facilities, ensuring that key community stakeholders understand and can promote the importance of energy storage solutions.

Key Tactics:

Campaign Development: Created a straightforward and engaging informational campaign tailored to resonate with homeowners and those with medical needs, ensuring key messages about energy storage were clear and accessible

Targeted Outreach: Focused efforts on bodegas, quick-service restaurants (QSRs), and medical facilities to effectively disseminate information and engage with diverse socio-economic groups across Connecticut.

Community Engagement: Implemented initiatives that encouraged local stakeholders to participate in discussions around energy storage, fostering a sense of community and collective responsibility toward energy solutions.